Can a licensee use the name of an employee in promotional materials?

In the context of promotional materials for a licensed security company, regulations stipulate that the employee's name must indeed appear in a lesser manner than the licensee's name. This requirement is in place to ensure clarity and accountability in advertising practices. The overarching aim is to prevent any potential misrepresentation regarding the company's identity or the professional status of its employees. By specifying that the employee's name should be in smaller font than the licensee's name, the regulations prioritize the licensee's branding and responsibility while still allowing acknowledgment of the employee's role, albeit in a subordinate manner.

The context behind this requirement stems from the importance of maintaining a clear distinction between the licensed entity and its employees. This helps consumers understand that the services rendered are attributed to the licensed company, which holds the liability and regulatory responsibility, rather than suggesting that employees themselves operate independently in a way that could mislead potential clients.

The other choices, which permit equal prominence or unrestricted use of an employee's name, do not align with these regulatory guidelines, as they could potentially create confusion about the professional standing and the role of the licensed entity versus its employees.