What information must all advertisements and promotional materials carry?

All advertisements and promotional materials related to security services in Ohio must carry the legal or trade name and the licensed address of the business. This requirement ensures that potential clients can easily identify the legitimate entity offering services and verify its licensing status with the appropriate authorities. It promotes transparency and accountability within the industry, enabling consumers to make informed decisions.

The inclusion of the legal or trade name and the licensed address helps reinforce trust between businesses and consumers, as it allows for verification and establishes the business's legitimacy. In contrast, other options, such as displaying the licensee's certification status or the employee's name, while potentially informative, do not meet the specific legal requirements for advertising in the security sector in Ohio. Additionally, no information requirement would undermine consumer protection, as it removes accountability from the service providers.